Today's clipping from Reuters.

The company believes it can grow market share and revenue by taking advantage of the distractions of competitors such as Yahoo Inc and Microsoft Corp, who have spent most of the year in on-off merger talks. Yahoo and Microsoft are No.2 and No.3, respectively, in U.S. search.

"We view this as a 24-month window of opportunity that we can drive a truck through," Safka said in a interview with Reuters.

The Ask.com search engine is adding structured data to it's results in order to improve relevance and increase it's already increasing market share.

For instance, if a user searches for "What's on TV tonight?" the results will bring up licensed TV listing results for the user's local cable operator based on their IP address or if the user types in a local zip code.

It's important to notice that its revenue already comes from a partnership with Google (regarding the search results based ads), the same type of partnership Yahoo is trying to achieve.